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eSports versus iGaming Affiliate Marketing Programs [In-depth Analysis]

esports vs igaming


Since the dawn of the Internet age, we have constantly been hearing about “passive income.”

But what does it mean exactly?

In a nutshell – making money while you sleep.

Most people start their passive income journey with affiliate marketing programs. The main idea behind this concept is to promote other people’s products or services. You will earn a commission for every customer that ends up buying something thanks to your marketing efforts.

Getting started with affiliate marketing

Now that you understand what affiliate marketing is, you could be wondering how to get started earning passive income.

First, you need to choose a lucrative niche where you have some expertise, enabling you to write compelling content that will bring you conversions.

Based on our analysis, the eSports and the iGaming affiliate programs offer you the best chance of reaching financial independence quickly.

 The idea is simple – find a product you like and promote it to the target audience.

Since both the online casino and gaming market are expanding at an unprecedented pace, there are hundreds of iGaming and eSports affiliate marketing networks that you can join.

In this article, we will compare the two markets. Towards the end, we will decide which one is better and offer you a few tips to maximize your revenue.

When it comes to internet marketing, it’s essential to learn from the best. If you want to discover how you can combine the iGaming and eSports affiliate programs into a winning product, head over to Casinobonusca. This affiliate marketing platform is the perfect example of a successful affiliate marketing business that delivers high-quality content that converts hundreds of users.

Check it out!

iGaming versus eSports affiliate programs

Below, we will make an in-depth comparison between the iGaming and the eSports industry and see how different they are in terms of affiliate marketing opportunities. The great thing about the two markets is that they are both about entertainment, bringing you easy conversions. Everyone is looking for a unique way to have fun.

Before we compare eSports and iGaming affiliate programs, we want to mention that the two industries go hand in hand. Therefore, with enough creativity, you will be able to take advantage of both and create a product that combines them without worrying about which one is better.

eSports affiliate programs

The great thing about eSports affiliate programs is that you can write about something you love – video games. If you’re a CS: GO player, why not make some money for creating content related to your favourite game?

In the table below, you can find a list of the best eSports affiliate programs available:

PlatformAffiliate DealPayout
Epulze25-35% commission + performance bonusesMonthly payments
Humble BundleC$10 per subscriberMonthly payments
Razer20% commission per saleMonthly payments
MicrosoftUp to 10% commissionMonthly payments
NVIDIA15% commission per saleMonthly payments
Go2GamesUp to 5% commission rateYou can choose your payout date


Pros: the online gaming market is witnessing unprecedented growth, so in the near future, newer generations will start searching for eSports related content more. The offers have decent payouts, and conversions are easier to get than in the iGaming niche. You can create hyper-targeted content that will be displayed only to those interested in such products.

Cons: the eSports niche is new, so there aren’t too many affiliate programs available at the moment. The enrollment requirements can be a little high if you’re just getting started, so if you’re a complete newbie, you might. Additionally, most of them offer you monthly payments, which could represent a considerable disadvantage, especially if you’re on a budget.

iGaming affiliate programs

The online casino market is considered to be one of the most lucrative industries in the entertainment niche. However, many players view gambling as a primary way to generate income. As an iGaming affiliate marketer, your goal is to teach them how to avoid becoming addicted to casino games and present them with the best opportunities in the market.

Here is a table containing the best iGaming affiliate programs on the web:

PlatformAffiliate DealPayout
Golden Star50% revenue shareMonthly payments
Viks20-40% revenue shareC$50 commission threshold
Fortune Affiliates30-50% revenue share during the first three monthsFast payout features
Luckybet25-40% profit shareAdditional revenue for referrals
Earn Big Affiliate30-50% revenue shareNo threshold for payouts
Intertops PokerUp to 35% commission per conversionMonthly payouts with no negative carryover
LegendAffiliates25-45% commission per conversionNo negative carryover or bundling for maximum payouts


Pros: Online casinos have been on the market for over two decades, meaning that there are hundreds of iGaming affiliate programs that you can join. The commissions you can earn from an FTD (first-time deposit) are massive. The payout per conversion can go up to C$500 per user if you know how to negotiate with the casino’s affiliate manager. Once you become an authority in the gambling niche, you will be able to directly join the affiliate program of a particular casino, which will offer you great flexibility and allow you to leverage your traffic to maximize the revenue.

Cons: The iGaming industry is frowned upon by many since gambling addiction is a serious business. The regulations imposed by gambling commissions like the UKGC can be challenging. Failure to comply with these requirements can result in fines or revoking the right to promote gambling products. You won’t be able to write content that says “you can win a lot with this offer,” and you need to be as transparent as possible about the possible losses.

The next steps in your affiliate marketing journey

affiliate marketing steps


Now you have an in-depth overview of the eSports and iGaming affiliate programs available online.

What’s next?

Suppose that becoming an affiliate marketer and earning “passive income” suits your style. In that case, the following step-by-step process will help you leverage the affiliate programs and start earning commissions:

  1. Join an affiliate marketing network – We’ve already covered a list of the most profitable affiliate marketing programs you can join. Visit their website and apply by completing the sign-up form. You will get a response within a few hours. If your application is approved, you will be able to start promoting the products and earn a commission;
  2. Create a website – If you have no programming skills, don’t worry! You can create a high-quality site quickly using a website builder like WordPress. You will also need  to purchase a domain name to make your site look more  legit;
  3. Write conversion-oriented content – To promote a product or service, you will need to wrap your affiliate links around an article or review that teaches the user how to use it and presents its benefits. Writing content is one of the essential steps in your journey, and if you don’t know where to start, you can get inspired by your competitors;
  4. Learn how to use SEO to drive traffic to your offers –  Suppose you have written some reviews and posted them on your site. Well, now it’s time to bring some users to your site. There are a lot of ways to do this – social media, paid advertising and SEO. Most experts suggest focusing on Search Engine Optimization since it will help you rank on the first page of Google for a given keyword, which will bring you the most visibility;
  5. Automate the process –  After you’ve put all the pieces together and you have some traffic, you will need to look for automation tools. Automating your operation will take care of time-consuming tasks like sending e-mails or posting content.

Once you’ve completed these steps, you are officially an affiliate marketer!

Of course, success takes time. But that doesn’t mean you should stop developing your skills and improving your website.

Final thoughts

You have reached the end of our guide for iGaming and eSports affiliate marketing programs.

At this point, you probably understand that earning “passive income” requires a lot of effort in the beginning. However, once you’ve automated the process, your site will become a money-making machine that will earn you commissions even when you sleep.

Remember the affiliate marketing platform example from the beginning of the article? Since eSports betting is directly correlated with the online casino market, you can create a successful affiliate website by combining both iGaming and eSports affiliate programs. Good luck in your journey!